ADVERTISEMENT TARIFF 2024-2025

Launched in 1998, dinamalar.com is the leading Tamil newspaper website in the world with more than 75% market share of online Tamil news readers. With more than 192 million page views* through 20.48 million visits, we deliver more than 500 million ads every month. 40% of our traffic comes from India and 60% from NRIs dominated by USA, Middle-East, Singapore, UK, Australia, Canada and the European Union.

Dinamalar, First Tamil Daily to launch mobile apps in all leading mobile platform like iOS(iPhone &iPad), Android (Mobile and Tab), Windows (Mobile & Tab/Labtop/Computer), Blackberry(Regular mobile & Touch mobile). We have more than 6.32 million unique visitors and 55 million page views per month from these mobile application leading mobile app market too.

dinamalar.com uses a ZEDO ad server which has intelligence like Day / Time Targeting, Geography Targeting to State level for India, Canada and USA and Country Targeting for the rest of the world and Frequency Cap etc and provide live report access to the Client / Agencies.

dinamalar.com User Profile #

75% are graduates and above
60.90% belong to Socio Economic Classification A
70.60% own credit cards (pan India credit card penetration is only 26%)
23.01% visit Dinamalar.com after they log on
47.25% log off after visiting Dinamalar.com

* Comscore
# Just Consult online survey report

dinamalar.com Readers Age Group Classification*

TARIFF* FOR INDIAN CLIENT

Regular Banners	Size*	India	USA, UK, Canada	Middle East	Other Countries
Leader Board	728 x 90	175.00	393.75	245.00	306.25
Medium Rectangle Banner	300 x 250	175.00	393.75	245.00	306.25
Full Banner	468 x 60	175.00	393.75	245.00	306.25
Skyscraper	120 x 600	175.00	393.75	245.00	306.25
Wide Skyscraper	160 x 600	175.00	393.75	245.00	306.25

INNOVATIVE BRANDING CAMPAIGN

Rates will depend upon the innovations.

Cost per Impressions (CPM) Rate in INR*
Rich Media	Size*	India	USA, UK, Canada	Middle East	Other Countries
Road Block Campaign	All size	225.00	506.25	315.00	393.75
Expandable Banner	300 x 250 728 x 90	300.00	675.00	420.00	525.00
Overlay	640 x 480	300.00	675.00	420.00	525.00
Skinning	120 x 600	400.00	900.00	560.00	700.00
In-stream Video Ads Pre-roll, Mid-roll, Post-roll	0/30 sec	400.00	900.00	560.00	700.00
Slider	300 x 250	200.00	450.00	280.00	350.00
Pop-under	550 x 480	200.00	450.00	280.00	350.00

PREMIUM ON RATE CARD

CATEGORY	PREMIUM PERCENTAGE
Time targeting	10%
Freq. cap less than 4	10%
Channel Target	5%
Homepage Targeting	15%
Browser Targeting	5%
Retargeting	10%
Other campaign retargeting	25%
OS Targeting	5%
Special Inventory Premium	25% Minimum

* Interactive Advertising Bureau (IAB) Standard sizes only. Creative file size should not exceed 40 KB.
Applicable Service Tax.

Request for media kit

For Ads & New Business Contact: